The most important 90 seconds in Online Training

The most important 90 seconds in Online Training

Beginnings are always the hardest. You have to draw people away from what they’re doing and try and hold their attention. Nail it, and the rest is easy. Mess it up, and you may never recover. We all know this from delivering any form of communication; from meetings and marketing material to any level of face to face training. But did you know when it comes to online training, its even more important to nail the first 90 seconds. In a face to face environment you can change your voice, ask a question or run you nails down the blackboard to regain attention, but in an online environment when the message is set, if you haven’t got the first 90 seconds right, you may never recover. And in online training it is about more than an interesting opening line. Or a large loud noise or any of the other traditional methods to grab and hold attention. It’s a formula for success with each piece being equally important. Get it right and you set your students up for success. Get it wrong and you can alienate your students and demoralize their efforts regardless of how good your content and messaging is. So how do you get the first 90 seconds right? It starts with your LMS, and specifically the ease in which your students can find it, login and navigate to the course. Any friction here can leave the students with negative feelings towards the process, your content and your training organisation or department. Once a negative bias is developed, its hard to recover from. Make it easy. Have short...

Interesting Stats from my LinkedIn Account. 2017

About this time last year, I wrote an article sharing the statistics for a LinkedIn experience. Specifically, it was on the number of people who reached out and congratulated me on a work anniversary with OTrain. The general point of the post was how little people were using LinkedIn to grow and leverage their business and I used the actual numbers of my very public, LinkedIn Company event as the source. I got a good response to the first post, so I thought I’d run the numbers again and see if anything has changed in 2017. So to rehash, on October 10 I celebrated 6 years with OTrain. LinkedIn reminded me when I started to see messages appearing in my feed. Again, this year a number of people took time out of their day to send a congratulation message. I am very humbled and appreciative of the thought. Not just because of the marketing experiment its become, but because people took the time to acknowledge our company and the anniversary. So now, 36 hours or so after I received the first notification, here are this years numbers and how they compare: I now have over 5000 contacts – an increase of approximately 100% on last year (2016 = 2500+) Approximately 1 % of the people I’m connected with in total, have sent me a message via LinkedIn to celebrate my anniversary. – a decrease of 50% (2016 = 2%) 84% of this years contacts were the default message – a slight increase on last year (2016 = 78%) 16% of people that messaged, typed something specific or a customised...

Interesting Stats from my LinkedIn Account. 2016

I have nearly 2500 contacts on LinkedIn and this week (according to LinkedIn notifications) I celebrated 5 years in two of my businesses. OTrain, my company that puts training online, and OGroupMGMT my management and consulting company. I only know this because I started to receive messages from my contacts, telling me I was celebrating an anniversary. You might see these notifications come up on your feed regularly. As you would expect, a number of people took time out of their day to send a congratulation message. I am very humbled and appreciative of the thought. We’ve been focused a lot on our Marketing and specifically our use of social media over the past 2 quarters and being a numbers driven individual, I thought it might be interesting to see what some of the statistics are. So now, 36 hours or so after I received the first notification, heres what I found: 2% of the people I’m connected with in total, have sent me a message via LinkedIn. 78% of them, used the default message – Congrats on the anniversary! Hope you’re doing well. 6% of the messages I received had a slight change, such as using my name or making a specific comment about me, or my professional profile as displayed in LinkedIn. 15% of people that messaged, typed something specific or a customised note. 3% of my total contacts took the time to write a personal note. Now as I said above, I appreciate the attention and the though, whether fully typed or the default note, but what I though was really interesting is how this fantastic...
5 Essential Pillars of Growth

5 Essential Pillars of Growth

OTrain is a Queensland based, full service provider of online training solutions working with training organisations just like you. Primarily we do two things. We help put YOUR training online, and we help make YOUR online training work. This includes helping you grow. One of the key things we have found helpful for training organisation’s to organise their growth, is having a model or framework. Having worked with well over 100 training organisations since 2011, and managing more than 700 courses, delivered to 125,000+ students, we’ve identified a framework that we consider to be the 5 Essential Pillars of Growth. Most organisations are great at delivering training, and have the experience and advisors to help maintain currency and compliance, but unfortunately success won’t come by simply providing good training and remaining compliant. It takes more. Sure, current and compliant training is important. Very important. But they are just a ticket to the game. It’s the minimum expectation. If you don’t have good training you should go home now and if you aren’t compliant it won’t be long until you are shut down. But in today’s competitive training environment, to achieve success and sustainable growth, you need more. You need the 5 Essential Pillars of Growth: Pillar 1 is Content You need to have good relevant content. But you’re the subject matter expert, I don’t need to tell you about this. Pillar 2 is Platform You need a good, stable and reliable platform and it needs to be fit for purpose. Not just for delivering training, but for managing enrolments, collecting payment, managing reporting and more. Without a reliable platform...
Hey Chicken Little – the Sky is not falling

Hey Chicken Little – the Sky is not falling

There is a lot of doom and gloom around the training space right now as members of our sector learn to adapt to the new world we operate in. I am an active in a number of LinkedIn and Facebook groups, and barely a day goes by without someone jumping on board and listing yet another RTO that has gone broke, or is laying off staff. People seem to be aghast of the changes taking place and everyone seems concerned about when it will end, or when it will return to normal. “Think of the students” are the cries from industry pundits. I’ve even heard suggestions we should return to the good old days before privatisation where the bulk of VET sector training was delivered by TAFE. I don’t know about you, but for me all these comments are starting to have a bit of a Chicken Little affect. Now sure, I know there are a lot of structural changes taking place out there, and I know for some businesses that weren’t doing the right thing or were marginal in the good times, these changes are causing some grief.  And I am certainly not denying that there are a lot of people out there in pain. But what I am saying is that despite that, there are also a lot of training organisations doing well. At OTrain we host and manage the Learning Management System for about 50 Training organisations, spread throughout Australian and across a range of different sectors. In addition to this we have worked with more than double that number to create specific online training courses and programs...
The Automatic Training Machine

The Automatic Training Machine

Have you every thought how great it would be to have more students than you could handle? Maybe you’ve said out loud it’s the admin, assessments and reporting, stopping you from spending quality time with your students and growing business. Have you ever thought wouldn’t it be great if people found my services, selected my courses, paid by credit card and did my training, all while I was enjoying life from the beach? Maybe you’ve even pondered how good it would be to be in training, if only I didn’t have to deal with the students! If you’ve ever had these or similar thoughts, what you’re really looking for is an Automatic Training Machine. An integrated approach to manage your marketing, sales, enrolment, delivery and assessments, allowing you to focus on what’s really important – student outcomes, your business, and your family. Unfortunately, for most training organisations this is simply a pipedream. Finding new students seems like a dark art. Processing enrolments and collecting payments is a full-time job on its own, and marking assessments, issuing statements and certificates and completing the ever growing amount of paperwork, simply detracts you from delivering the service and training you know you want to. In most cases, we truly do like interacting with our students and we enjoy sharing our knowledge and expertise on our subject matter, but with everything else we’re expected to take care of there simply just isn’t the time. By promoting your courses with a sound marketing plan and a good website, you can attract all the students you can handle. With an integrated shopping cart you can...
Positive SSL