About this time last year, I wrote an article sharing the statistics for a LinkedIn experience. Specifically, it was on the number of people who reached out and congratulated me on a work anniversary with OTrain. The general point of the post was how little people were using LinkedIn to grow and leverage their business and I used the actual numbers of my very public, LinkedIn Company event as the source. I got a good response to the first post, so I thought I’d run the numbers again and see if anything has changed in 2017. So to rehash, on October 10 I celebrated 6 years with OTrain. LinkedIn reminded me when I started to see messages appearing in my feed. Again, this year a number of people took time out of their day to send a congratulation message. I am very humbled and appreciative of the thought. Not just because of the marketing experiment its become, but because people took the time to acknowledge our company and the anniversary. So now, 36 hours or so after I received the first notification, here are this years numbers and how they compare: I now have over 5000 contacts – an increase of approximately 100% on last year (2016 = 2500+) Approximately 1 % of the people I’m connected with in total, have sent me a message via LinkedIn to celebrate my anniversary. – a decrease of 50% (2016 = 2%) 84% of this years contacts were the default message – a slight increase on last year (2016 = 78%) 16% of people that messaged, typed something specific or a customised...
I have nearly 2500 contacts on LinkedIn and this week (according to LinkedIn notifications) I celebrated 5 years in two of my businesses. OTrain, my company that puts training online, and OGroupMGMT my management and consulting company. I only know this because I started to receive messages from my contacts, telling me I was celebrating an anniversary. You might see these notifications come up on your feed regularly. As you would expect, a number of people took time out of their day to send a congratulation message. I am very humbled and appreciative of the thought. We’ve been focused a lot on our Marketing and specifically our use of social media over the past 2 quarters and being a numbers driven individual, I thought it might be interesting to see what some of the statistics are. So now, 36 hours or so after I received the first notification, heres what I found: 2% of the people I’m connected with in total, have sent me a message via LinkedIn. 78% of them, used the default message – Congrats on the anniversary! Hope you’re doing well. 6% of the messages I received had a slight change, such as using my name or making a specific comment about me, or my professional profile as displayed in LinkedIn. 15% of people that messaged, typed something specific or a customised note. 3% of my total contacts took the time to write a personal note. Now as I said above, I appreciate the attention and the though, whether fully typed or the default note, but what I though was really interesting is how this fantastic...
Last week I did something stupid. I rode a motorbike to the tip of Cape York. The adventure itself was not stupid, in fact it has been on my bucket list for a long time, but what was stupid was that I haven’t really ridden a motorbike that much. And I certainly have never ridden in those conditions. In fact, I only purchased my motorbike 3 weeks before the trip. 2 weeks out I had to put in on a truck to Cairns. In total, I had done less than 600 (highway) KM’s on the bike when I set off on this adventure. To top it off, this was a 200kg+ BMW Adventure Bike. Not the easiest thing to ride. It was stupid. The good news is I made it to the Cape and back and despite a few stacks (outlined at the end of this article) I arrived safely and without injury. This was no easy feat, with approximately 10 people airlifted from the ride with major injuries and many more minor injuries and damaged bikes. But typically, this experience got me thinking about business and the lessons I could draw. The first was the importance of having a goal or a vision. I had the trip on my bucket list, and I was invited to join the ride by a mate. Having this clear vision to complete a trip to the Cape made it an easy decision when it came time to participate. It also helped to know where I was going and what I’d need to take. The second lesson was about having the right tools...
OTrain is a Queensland based, full service provider of online training solutions working with training organisations just like you. Primarily we do two things. We help put YOUR training online, and we help make YOUR online training work. This includes helping you grow. One of the key things we have found helpful for training organisation’s to organise their growth, is having a model or framework. Having worked with well over 100 training organisations since 2011, and managing more than 700 courses, delivered to 125,000+ students, we’ve identified a framework that we consider to be the 5 Essential Pillars of Growth. Most organisations are great at delivering training, and have the experience and advisors to help maintain currency and compliance, but unfortunately success won’t come by simply providing good training and remaining compliant. It takes more. Sure, current and compliant training is important. Very important. But they are just a ticket to the game. It’s the minimum expectation. If you don’t have good training you should go home now and if you aren’t compliant it won’t be long until you are shut down. But in today’s competitive training environment, to achieve success and sustainable growth, you need more. You need the 5 Essential Pillars of Growth: Pillar 1 is Content You need to have good relevant content. But you’re the subject matter expert, I don’t need to tell you about this. Pillar 2 is Platform You need a good, stable and reliable platform and it needs to be fit for purpose. Not just for delivering training, but for managing enrolments, collecting payment, managing reporting and more. Without a reliable platform...
Introducing the new feature for the month: Completion Progress Bar. When the progress bar is added to your course, students can see a visual representation of their progress, including activities that have to be completed. It also allows teachers/administrators to view all their users progress for a quick overview. Watch this quick video for more details. If you would like more information or to have this plugin added to your training room, please contact OTrain on 07 3040 3310 or email us at...
The Emotional Cycle of Change.
There is a lot of doom and gloom around the training space right now as members of our sector learn to adapt to the new world we operate in. I am an active in a number of LinkedIn and Facebook groups, and barely a day goes by without someone jumping on board and listing yet another RTO that has gone broke, or is laying off staff. People seem to be aghast of the changes taking place and everyone seems concerned about when it will end, or when it will return to normal. “Think of the students” are the cries from industry pundits. I’ve even heard suggestions we should return to the good old days before privatisation where the bulk of VET sector training was delivered by TAFE. I don’t know about you, but for me all these comments are starting to have a bit of a Chicken Little affect. Now sure, I know there are a lot of structural changes taking place out there, and I know for some businesses that weren’t doing the right thing or were marginal in the good times, these changes are causing some grief. And I am certainly not denying that there are a lot of people out there in pain. But what I am saying is that despite that, there are also a lot of training organisations doing well. At OTrain we host and manage the Learning Management System for about 50 Training organisations, spread throughout Australian and across a range of different sectors. In addition to this we have worked with more than double that number to create specific online training courses and programs...
Ever wondered why that new initiative just didn’t take off.
Join Shane as he discusses the Emotional Journey of Change, and why your new ideas don’t stick, as well as 3 quick tips on what you can do about it.
4 Levers to Double your Sales
Find out the 4 levers you can pull in your business right now to double your sales and double your profits.
There’s no good having the best-kept secret! Double your Sales but pulling these levers in your business today.
Simon Burmingham, the Minister for Education and Training this week announced sweeping changes to the VET FEE HELP sector.
There is lots being written about the specific, but in short, the amount a student can borrow for a course has been reduced.
Have you every thought how great it would be to have more students than you could handle?
Maybe you’ve said out loud it’s the admin, assessments and reporting, stopping you from spending quality time with your students and growing business.
If you’ve ever had these or similar thoughts, what you’re really looking for is an Automatic Training Machine.
Are your target students, Cold, Warm or Hot?
Shane shares with you the different stages your potential students go through prior to becoming a student.
Personal Vulnerability & Ordinariness
Are you worried about having a squeaky voice when it comes to public speaking?
It’s important to show who you are to your audience. The things you may be uncomfortable about may just work in your favour.
It doesn’t matter the subject matter, or the client, or the budget, or the experience of the designer when it comes to creating an online course, we always start with the same question ‘Tell us about your average student’
There has been much discussion about attacks on our information, attacks on our privacy and how the census site crashed due to people trying to hack into the servers that the site is/was hosted on.
It’s quite possible there was no malicious attack on our data at all, rather the volume of traffic all at once simulated an unintentional Denial of Service Attack.
So what is a Denial of Service Attack (DDoS)?
At OTrain, we are always looking for ways to improve our user experience.
We have been trialing, monitoring and improving this for some time and we are pleased to say we are now ready to release it to our OTrainU clients.
Dr Alexandra Bratanova, Research Scientist at Data61 CSIRO, set the stage sharing with us the data that shows how the workforce has changed since the 90’s to now and how these changes are only picking up pace at a rapid rate as we move into the future.
Their research identified 6 megatrends that make it very clear, the Future of Work is going to look and feel very different to how we currently work. The 6 megatrends are;
At OTrain we use Adobe Captivate as our preferred Authoring Tool to create great online courses.
Last week Adobe launched an update to Adobe Captivate 9.
The updated version of Captivate offers:
Is your LMS up to date?
This seems like a pretty obvious question, but what a lot of organisations don’t understand is that owning an LMS is a bit like owning a car. There is a constant stream of maintenance required to keep everything in tip top shape.
I speak with training organisations everyday and one of the constants is how many tell me…….
Flash Vs HTML
Does your training contain Flash Files?
Shane shares with you why it’s important to review your Flash files and the possible need for an upgrade.
Do you know who your typical student is for each of your courses?
Join Shane as he gives you a quick run down about why you need a student avatar.