Marketing and Sales Automation

There is lot of talk about Marketing and Sales Automation at the moment, but what exactly is it? Its simply using software to automate repetitive tasks in your sales and marketing process. Think about when someone makes an enquiry. What happens next? Maybe you send them something and follow up with a call. In most organisations this requires human intervention. And as good as us humans are, we get busy, and things fall through the cracks. Think about the process here. Often the employee (or you) has to manually send an email and make a note to follow up in a few days. Hopefully that goes into the diary or some sort of Contact Management System, but often it’s a note on the desk pad. When the next call comes in, the staff member gets distracted and the prospect gets forgotten. And what happens after the initial call? Is there more follow up? Maybe you send a newsletter or a special offer. Maybe you pitch them something else. Maybe you don’t do anything, but you know you should. With automation, you can automate this process and make sure that every enquiry is followed through from start to finish. You may have heard or read it takes on average 7 contacts to close a sale. Who has the time to do this? With Sales and Marketing Automation, you set the process up once, and leave it to the system to do the follow up. When set up correctly, it can have a massive impact on your sales and your bottom line. We get excited about Marketing and Sales Automation because...
Have you seen this Moodle Notification recently?

Have you seen this Moodle Notification recently?

Have you seen this notification recently? This is a notification Moodle provides to all administrators letting them know there is a newer, more stable and secure version of your Learning Management System available. If you are seeing it, its because you are recognised as a System Administrator in your LMS. Its important that you don’t ignore these messages. These newer versions of Moodle provide updates and bug fixes criticial to keeping your Learning Management System working. Updates improve the security of your LMS keeping it safe from hackers for you and your users. Imagine the damage someone getting into your LMS and accessing your student records could cause. Even if a hack doesn’t result in any actual damage to your data or users, the reputational damage could be enough to kill your business. Bug fixes are improvements to the software based on feedback from thousands of users. Things like broken links, errors and generally frustrating things found inside the system when used in real world applications. Bug fixes not only fix the bugs, they save you and your users the frustration of having to deal with them in your day to day use of the system. If you have received this notifcation, you should check with your system administrator that the update has been scheduled (you’ll want to do this at a time to minimise interuption to your trainers, other administrators and students). If you dont have an adminstrator, or they’re busy on other tasks, we can help. Simply ‘Log a Tweak’ and have our experienced team take care of it for you. You can ‘Log your Tweak’ or...
5 Tips for your Training Budget

5 Tips for your Training Budget

With the new financial year less than a month away, a lot of organisations are now finalising their 2019/20 budgets (if they haven’t already) or considering how they will deploy the training budget to get the best returns and hit their 2020 goals. Here’s 5 areas to consider when putting together your online training budget for the year to come: 1. Platform Maintenance All platforms will need some form of maintenance over the coming 12 months. This includes your Learning Management System and possibly your website and Student Management System. Whether its software maintenance to keep the platform code in a safe, stable and secure working order or data maintenance to keep your information clean, updated and relevant (or both), make sure you put some budget in there to maintain your existing sites and data. 2. Upgrades and improvements Your platforms should not be set and forget. As business changes there will be opportunities to improve your processes and productivity. Maybe you want to add a new feature or plugin or integrate better with your reporting or financial system. Or maybe even its time to consider refreshing your theme to align with your new website or brand. Allow some budget this year to upgrade and improve. 3. Refresh a Course Just like your platform, your online course should not be set and forget. Its important that you keep your courses fresh and relevant. Just as you might update your PowerPoint deck or classroom notes with new examples or more recent images its important to do the same with your online training content. Set aside some budget this year to...
The most important 90 seconds in Online Training

The most important 90 seconds in Online Training

Beginnings are always the hardest. You have to draw people away from what they’re doing and try and hold their attention. Nail it, and the rest is easy. Mess it up, and you may never recover. We all know this from delivering any form of communication; from meetings and marketing material to any level of face to face training. But did you know when it comes to online training, its even more important to nail the first 90 seconds. In a face to face environment you can change your voice, ask a question or run you nails down the blackboard to regain attention, but in an online environment when the message is set, if you haven’t got the first 90 seconds right, you may never recover. And in online training it is about more than an interesting opening line. Or a large loud noise or any of the other traditional methods to grab and hold attention. It’s a formula for success with each piece being equally important. Get it right and you set your students up for success. Get it wrong and you can alienate your students and demoralize their efforts regardless of how good your content and messaging is. So how do you get the first 90 seconds right? It starts with your LMS, and specifically the ease in which your students can find it, login and navigate to the course. Any friction here can leave the students with negative feelings towards the process, your content and your training organisation or department. Once a negative bias is developed, its hard to recover from. Make it easy. Have short...

I did something stupid – Lessons from the Cape

Last week I did something stupid. I rode a motorbike to the tip of Cape York. The adventure itself was not stupid, in fact it has been on my bucket list for a long time, but what was stupid was that I haven’t really ridden a motorbike that much. And I certainly have never ridden in those conditions. In fact, I only purchased my motorbike 3 weeks before the trip. 2 weeks out I had to put in on a truck to Cairns. In total, I had done less than 600 (highway) KM’s on the bike when I set off on this adventure. To top it off, this was a 200kg+ BMW Adventure Bike. Not the easiest thing to ride. It was stupid. The good news is I made it to the Cape and back and despite a few stacks (outlined at the end of this article) I arrived safely and without injury. This was no easy feat, with approximately 10 people airlifted from the ride with major injuries and many more minor injuries and damaged bikes. But typically, this experience got me thinking about business and the lessons I could draw. The first was the importance of having a goal or a vision. I had the trip on my bucket list, and I was invited to join the ride by a mate. Having this clear vision to complete a trip to the Cape made it an easy decision when it came time to participate. It also helped to know where I was going and what I’d need to take. The second lesson was about having the right tools...

Completion Progress Bar

Introducing the new feature for the month: Completion Progress Bar. When the progress bar is added to your course, students can see a visual representation of their progress, including activities that have to be completed. It also allows teachers/administrators to view all their users progress for a quick overview. Watch this quick video for more details. If you would like more information or to have this plugin added to your training room, please contact OTrain on 07 3040 3310 or email us at...
Positive SSL